The platform is rolling out a fresh option that permits them to lessen the volume of AI-created content appearing in their feeds. This step comes as the platform announced that it currently hosts over 1 thousand million content made with AI.
Testing and Rollout
The update is being tested over the following weeks before a global rollout. This shift comes amid a increase in AI content, fueled by new AI video creators.
AI Content on Other Platforms
Studies have shown that nearly 10% of the most rapidly expanding content creators on another major platform only show AI-generated videos. A large amount of this output is considered low-quality AI content, a phrase for substandard, mass-produced content that is frequently absurd or bizarre.
Our research shows that numerous viewers appreciate content produced via AI tools, from AI artwork to informative clips, and we want to offer the community the option to see more or less of that, according to their own preferences,” commented a spokesperson.
AI on the Platform
The platform disclosed that there are currently over a billion videos on its app tagged as AI-generated. Overall, over 100 million pieces of content are submitted to the app each day, making clips made by AI a limited part of its complete catalog.
How to Adjust Settings
Members will be in a position to decrease or raise the volume of artificial media they watch by accessing the “manage topic” feature in the application and picking AI-made media. Further subjects that can already be modified under the filter include current affairs, clothing, aesthetics, and movement.
Platform Guidelines
TikTok’s policies oblige content makers to identify convincing artificially created content, and it forbids malicious AI impersonations of public figures or crisis events. Any authentic-looking AI-generated clip that is without a tag can be taken down under its terms of service.
Furthermore, the service will from now on attach an artificially created watermark to content produced via its built-in AI features, or detected by an collaborative effort for recognizing AI-generated material. This measure is intended to stop users from trying to bypass the labeling process.
AI Literacy Programs
TikTok is also introducing a $2m educational fund for experts and institutions to develop educational content about ethical AI use. This initiative will assist educational bodies specializing in educating programming and robotics.
Moderation Strategy
TikTok has supported its moderation strategy, amid discussion over intentions to cut jobs for numerous review team members in Britain. TikTok is set to cut hundreds of positions in its trust and safety department in its British office, with labor groups and digital protection specialists expressing worry that people are being substituted by automated systems.
A senior executive explained that staff-based oversight would remain essential, but automated tools can protect employees by filtering out the most graphic content before it is viewed by people. TikTok stated a 76% decrease in shocking and graphic content seen by safety staff over the past year due to the use of its automated systems.
It is vital to balance humans and technology to keep the platform safe,” the executive stated. “We’ll have humans as involved in the system, but we also think it’s very important to reduce exposure to harmful content as swiftly, which is the area in which a significant AI assistance is proving valuable work at speed.”
